A Winning Tagline!
How would you like to win a Cantu hair product hamper? Well when I saw that question on Twitter, I thought – ME, ME, ME!!
Cantu® is a popular hair care range from the United States that recently launched in South Africa. Together with YFM radio station, they ran a competition recently giving away Cantu hampers to 5 lucky winners.
When Cantu Called
When the call was made, we heard, we entered – we WON!
Since all you had to do was Tweetpic a picture of your hair and describe it in three words, we figured this competition was created just for us. We have a three word tagline that is Growth | Length | Health and what better description could we use to describe my hair than that 🙂 But our tagline is not about my hair, of course, but about what we want to inspire all naturals to consider. Let’s get into what made us choose this tagline in the first place…
Our tagline is actually back to front. When people ask me what the secret to growing beautiful long hair is, the conversation always ends up with me talking to them about the importance of health. Not just hair health, but the overall general health of your body – what you eat, exercising, stress levels etc. Surprisingly all these, and others can have an impact on the health of your hair.
Another wonder to many is natural hair and length. A lot of people don’t really believe that hair can grow long in its natural state. Sadly, many even tell me after they wonder at my length how “If now you could just relax it, imagine how longer it would be!” Not realizing that it is the very avoidance of harmful relaxers that has actually enabled my hair to grow in the first place.
Growth and length are naturally connected. You cannot have length without growth. All our hair grows. The reason why some ‘see’ the growth in the form of length is because they have been able to maintain it. Those whose hair doesn’t seem to grow often are experiencing a situation where the hair is growing but is breaking off at an equal rate, giving the appearance of stagnant growth.
So here at Edenic Essence we want to dispel the myths that black hair can’t grow and want to inspire all of you with our tagline that says – Your natural hair can GROW and you can retain your LENGTH, if you prioritize your HEALTH!
A big thank you to YFM and Cantu® for the hamper. We love it!
Are you following us on Twitter?
Join in the fun and follow Edenic Essence on Twitter. Here are some comments from Twittersphere from the competition!